ROI Tracking

Return On Investment

If you are like most advertisers, you are running paid online and mobile search campaigns, and a good portion of your media budget is likely allocated to search.

To maximize search performance, you have to track everything, and that includes calls. With dynamic number assignment technology, you can better manage the effectiveness of your search campaigns.

Adding phone numbers to search ads, especially mobile search ads, can improve click-through rates by 5-30% according to Google.

There are two main ways to use Astoria's performance network with your online and mobile search initiatives.

Individual Number Tracking

Instantly activate phone numbers
Include promo numbers in search ad copy
Ideal for high traffic, high cost keywords and ad groups
Ideal for larger pay-per-click keyword portfolios
Auto-assign numbers to search engine, keyword, and match type combinations
Track call-based revenue from organic (SEO) traffic as well as paid search

Dynamic Number Assignment

Tracking total ROI for online sales and leads, combined with those that close over the phone, helps advertisers maximize the effectiveness of search campaigns.

Getting started is simple and straightforward and can be set up for existing campaigns or new ones.

Start measuring call ROI alongside your digital campaigns.

Call us now

(510) 663-7016

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Consent *By submitting this form, I provide my express written consent and electronic signature authorizing Astoria Company to contact me for marketing and informational purposes by phone call, text message (SMS/MMS), prerecorded or artificial voice message, and/or automated telephone dialing system at the phone number I provided above, even if my number is listed on any federal or state Do Not Call registry. I also consent to receive communications by email at the email address provided. Message frequency may vary, and message and data rates may apply. Reply HELP for help or STOP to opt out of text messages. Consent is not a condition of purchasing any goods or services. I certify that I am at least 18 years old and agree to the website Terms and Conditions and Privacy Policy, including how my information may be used and shared as described therein.

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Individual Number Tracking

Instantly activate phone numbers

Include promo numbers in search ad copy

Ideal for high traffic, high cost keywords and ad groups

Ideal for larger pay-per-click keyword portfolios

Auto-assign numbers to search engine, keyword, and match type combinations

Track call-based revenue from organic (SEO) traffic as well as paid search

Drop Us a Note